News ‘Try until you succeed’ Pinay sales lady now a...

‘Try until you succeed’ Pinay sales lady now a successful flight attendant


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If there are only a few words to describe her, it would be a pessimistic person. She always looks at the bright side and answering all the opportunities knocking at her door. 

Rouchele R. Esteban is a licensed midwife, turned doctors’ assistant, turned sales lady, turned flight attendant at one of the biggest airline companies in the world. 

“Now, my present job as a flight attendant gives me the opportunity to travel across the world, provide service to travelers while enjoying the best of traveling,” she said. 

Before working abroad, she worked as a sales lady first at two popular malls in the Philippines. After passing the licensure exam for midwifery, she got engaged with various medical centres and hospitals in the Philippines while working non-stop from assisting prominent specialists, delivering babies, to promoting family planning. 

That ‘dream job’ wasn’t the one she was aiming for. She also experienced ‘power tripping’ from her superiors. 

“There were companies and employers who have underestimated me, disregarded my talent and ability and underappreciated my hard work. I remember washing a very dirty rag in a mall basement and going home with P5 in my wallet so I ended up walking for hours with an empty stomach,” she said, noting that life in the Philippines has never been easy. 

Esteban also attempted to enter the showbiz industry but quit the earliest due to some personal reasons. 

It was 2003 when she decided to work abroad, specifically in Riyadh, Saudi Arabia, in the medical field as well trying to find her luck and give her family a life that she has dreamt of. Four years later when she finally decided to embark a fresh journey in Dubai. After giving birth to her first child, she was given a chance to join the crew of the largest airline company in the UAE. 

“It takes a lot of courage and perseverance to pursue your dreams. That is why I grab every opportunity that comes on my way. Today, I am reaping all the hardships. Aside from traveling across the world. I also get to visit my family in the Philippines from time to time,” she said. 

“Working abroad also gives me the pleasure to meet people of various nationalities. I discover new things and stuff, meet new friends that turned to colleagues,” Esteban further added.

Bullied and called names

Part of growing up, the flight attendant has experienced a ton of bullying from her classmates, calling her names and tagging her as a stupid person for being a slow learner. When asked about her memories in elementary days, she said that she could only remember those times where she cried the whole class after being called names. Losing her self-confidence, the bullying continued, and people kept humiliating her and mentally abusing her. 

She fought the anxiety through the help of a couple of friends and her family members who were always there to cheer her up. 

After working as a cabin crew, she dreams of having her medical centre dedicated to female giving birth. 

“Your status in life today is not permanent. The world is round and big. In life, just be courageous and firm!” she shared when asked about her advice to distressed OFWs. 

This story has been featured on the third issue of The Global Filipino Magazine. To get a copy, you may contact +971503196856. If you have an inspiring story or know someone with one, please send an email at

Ryan Namia
Ryan Namia spends most of his days reading over drafts of new written content and determining which ones make the final cut for online and print publication. He received his Bachelor's degree in Journalism in 2015 and has been writing since 2016. Got story to tell? Email him at

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