Viva is going to celebrate its 39th anniversary with a big bang with the launch of VivaMax, deemed to be the country’s biggest Filipino streaming platform.
According to an article written by columnist and entertainment writer Ricky Lo, the platform will feature Viva’s originally produced series, movies, documentaries, concerts, and other content starring some of the biggest stars in the entertainment industry.
VivaMax will feature the crafts of the Philippines’ finest directors like Erik Matti, Jason Paul Laxamana, Paul Soriano, Joyce Bernal, Irene Villamor, Mikhail Red, Yam Laranas, Pedring Lopez, Darryl Yap, RC delos Reyes, and Lawrence Fajardo, featuring some of the brightest stars in the industry such as Sarah Geronimo, Anne Curtis, Vice Ganda, Aga Muhlach, John Arcilla, Bela Padilla, Cristine Reyes, Dingdong Dantes, JC Santos, Matteo Guidicelli, Xian Lim and many others.
iva will also partner with other content producers like Reality Entertainment, Star Cinema, Black Cap Pictures, BlackOps Asia, Project 8, IdeaFirst, and others to deliver diversified shows that will appeal to various audiences.
More stars who constitute Viva’s core group will be featured: Sharon Cuneta, Robin Padilla, Fernando Poe Jr., Vilma Santos, Nora Aunor, Eddie Garcia, Philip Salvador, Bong Revilla, Cesar Montano, Regine Velasquez, Maricel Soriano, Lorna Tolentino, Richard Gomez, Judy Ann Santos, Claudine Barretto, Tito, Vic & Joey, Andrew E, and many more.
VivaMax will offer content from all genres including comedy, drama, romance, horror, action, special interest, documentaries, concerts, music videos, and live events. As a bonus, viewers will also have access to the Tagalized version of the biggest Korean blockbusters, Asian and Hollywood content.
“Viva has the biggest library for films and music, we have the biggest stars, the best directors, creative and production teams,” Vic ‘Boss Vic’ del Rosario, said.