Filipino artist in Dubai establishes business out of her passion


Ella Orencillo, a full-time artist and the owner of Craftology by Ella Orencillo, has followed her passion and eventually led to her purpose in life. 

Living and working in the UAE for 12 years now, Orencillo’s mantra is to do more what makes one happy and always find inspiration around and within. And that is why, when she arrived in the host country in 2008, she worked as an artist and a muralist. 

What she considers to be the highlight of her career is when she established her own business out of her passion. 

Orencillo’s first job was as an airbrush artist in 1999. She loved her job that much that she considered her experiences as her formative years. “It has a huge factor in what I do today,” she said. 

Although she loved art, she also worked as an online English teacher, a telesales agent, and executive assistant for about nine years before deciding to commit doing business and what she loves the most—art. 

“Art is my passion. And my business was formed because of my passion. I believe that you cannot run a business properly if you are not passionate about what you do. Passion makes a huge difference. And it makes me really happy when people get really ecstatic when they see what I have done for them, whether it be shoes, bags, or murals,” she said. 

One of the reasons why she opted to work in the UAE is because of its diverse culture. Interacting with different people from different cultures also help her to grow as an individual and be more flexible and adaptable. 

“There will always be struggles, we all have our own struggles to deal with. But the most important lesson that I have learned is to always trust yourself that you can overcome anything and everything if you just focus on making yourself a better person each day,” Orencillo said. 

This story has been featured on the fifth issue of The Global Filipino Magazine. To get a copy, you may contact +971503196856. If you have an inspiring story or know someone with one, please send an email at


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