Innovative forward-thinking, award-winning senior executive in HR raising PH flag in Middle East


Success is never an accident—it entails educating, equipping, and empowering oneself. This is the formula that Dr. Fernando Eraña Reyes Jr. used before he became the Group Organizational Development Manager of YAS Holding, one of the biggest diverse business development and investment group in the UAE. It employs more than 5,000 multinational workforces in over 70 subsidiaries, affiliates, and joint venture entities. 

Coupled with the commitment towards enhancing the economic growth of the UAE and strategically opening new business ventures and partnerships around the world, his work supported the company in continuously achieving phenomenal growth and success by offering key solutions in multiple sectors, upholding long-term values for all of its integrated subsidiaries and strategically investing in human capital development. 

His expertise can be identified on all the astounding results he has contributed in on industries which include Pharmaceutical Companies, Hotels, Energy, Oil and Gas, Logistics, Shipping Lines, Automobiles, Real Estate, Education, Media and Entertainment, Hospitality, Construction and Engineering. 

Reyes is the only Filipino in the top management position, raising the flag of the Philippines in the international arena. 

Early works

His first work abroad was in 2007 in Qatar. He worked as a Lead Consultant in Workers Welfare in Qatar Shell Pearl GTL which has over 50,000 workforces from more than 70 countries across the globe. His job was to ensure that they create a holistic community that learns towards excellence by creating a healthy and safe environment that prioritizes their people as champions of success. Their effort led to tangible results including gaining national and international awards. 

He arrived in Abu Dhabi in 2014 where he was hired to lead the Workers Welfare Program 3 of the biggest Oil and Gas Projects at ADNOC Projects in the capital. The results of his efforts in working at the UAE’s national oil company were very much appreciated that led to tremendous recognition from the higher management. 

International awards and recognitions 

Reyes, who is a Doctor of Communication from the University of the Philippines and has completed his Executive MBA from the Ateneo de Manila Graduate School of Business and Regis University in Denver, Colorado, USA, is an innovative forward-thinking and high integrity award-winning senior executive in human resources and organizational department with a proven career in growing multi-national corporations and start-ups. 

With more than 15 years of international business management experience, including 10 years in executive coaching, group facilitation, and leadership development and training with global management consulting firms, he is also an astute advisor to executives who need to know how they are perceived and want to focus on what is most important in their personal and personal lives. 

Reyes led in achieving the Sheikh Khalifa Excellence Awards (SKEA) for the Services Sector of Large Enterprise by the Abu Dhabi Government in 2018 including winning the HR Excellence Awards in Dubai and the UAE Superbrands Status of Al Barakah Holding in 2017. 

He was also recently recognized as one of the Most Influential Filipino Expatriates in the UAE by a now-defunct Filipino newspaper in 2018 and his life story has been featured on the books entitled ‘Greater Sense of Power’ (2018) and ‘Faces of Heroism’ (2020) by Filipino author Ulysses V. Espartero. 

In giving back to the community as a research scholar, Reyes is an active associate of the Ateneo Graduate School of Business Alumni Association and the University of the Philippines Alumni Association, Bahay ng Alumni. During weekends, he is an Associate Professor for Master in Business Administration at the Polytechnic University of the Philippines in Dubai under the RS Education Management. 

Early life

The Global Filipino and educator came from a simple yet normal life in the Philippines. He worked in the morning as a part-time restaurant crew and juggled it with his school works and Disc Jockey at night time. To battle the challenges in life, he started to work at the age of 15. 

“My simple advice is for our kabayans to invest more in education while working abroad. This will ensure that you are up-to-date with all the knowledge, skills, and abilities needed in your chosen career. Acquire all the necessary local and international certifications that are accredited by your organization to keep you always fit with the kind of profession you have chosen to become,” he said. 

This story has been featured on the fifth issue of The Global Filipino Magazine. To get a copy, you may contact +971503196856. If you have an inspiring story or know someone with one, please send an email at


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