F&B professional bringing Filipino brands abroad to greater heights


A firm believer of the old adage ‘opportunities don’t happen, you create it,’ Philip Almeda Vasquez has been consistently hired by big F&B brands in the Philippines and in the Middle East because of his strong awareness of internal and external customer needs.

Presently, Vasquez is the operations manager of Kabayan Korner Restaurants LLC, which is the franchise owner of Teriyaki Boy, Sizzlin’ Steak, Henlin, Dencio’s in UAE, and Max’s Restaurant in Saudi Arabia.

Creating great brand landing in the host country for the brands he’s handling is one of the highlights of his F&B career. Their strategic positioning, coupled with correct fundamentals, is vital in ensuring that business dynamics work effectively.

“The restaurant ecosystem in the UAE is so diverse and healthy that breaking through will always be a challenge,” he said noting that their unique selling proposition will and is always their edge in the industry.

Overseas stint

Vasquez’ overseas stint was first tested in Qatar when in 2008 he joined a company that operates F&B players in Doha.

The Filipino F&B professional also worked as a system operations manager for Resolute Holdings which operates Chowking UAE and Oman and Jollibee Oman.

Prior to these posts, he also worked as the area manager of Chowking Food Corporation in Manila.

“I have seen the great career potential in F&B that I knew back then that I will excel in. I have seen the innovations and developments of major brands in the Philippines,” he said.

“Working abroad is both a childhood dream and a prophecy,” Vasquez revealed.

Growing up, he was raised in a family whose two aunts were working in the UAE and the UK and the early fascination with flying had always been his dream.

“It is also destined to be. At the age of 8, I remember my mom speaking to a fortune teller when the lady said I will soon be an OFW. I feel that I made that destiny possible. On economics and practical terms, I find working abroad to be fulfilling,” he added.

Working in Dubai

When asked to describe his work in just one word, Vasquez said rewarding. “You will see the results every day as you sell. You will see the results every month as you grow. You will see the results on a long-term as you further build your empire,” he said.

He added that the success indicators are seen in every step of the way. One of the things that he enjoys is helping the Filipino community in many ways.

“Imagine employing more than 100 Filipinos in just two years in the market? That means more than 100 families in the Philippines are being supported too back home,” he further added.

Vasquez also believes that there will always be a time for everything as there is luck for everyone.

“We may not have an equal range of luck in life but working hard to create your future is always rewarding. The secret of us staying focus on our goal is to always see the future as we want it to be,” he concluded. 

This story has been featured on the sixth issue of The Global Filipino Magazine. To get a copy, you may contact Mr Orli Gayeta at +971503196856. If you have an inspiring story or know someone with one, please send an email at tgfmfi@gmail.com.


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