Jollibee has recently opened its latest branch in Abu Dhabi, making it the 48th outlet across the Middle East.
The fast-food restaurant opened the store at Hamdan Street, one of the busiest streets in the capital.
“Over 2,000 pieces of world-famous Chickenjoy were sold on opening day, and its first three days outperformed sales target by over 40 percent,” Jollibee said in a statement.
Among the first customer to join the opening last week was an Arab woman who was eager to try Jollibee for the first time along with her two kids who came along during the opening.
“While we continue to have the support of Filipinos in the Middle East, we are also increasingly seeing more locals and migrants of other nationalities coming to our stores, and this shows that we are gaining traction amongst the mainstream market thus further increasing our customer base,” Dennis Flores, President of Jollibee Foods Corporation for Europe, Middle East, Asia, and Australia said.