News Pinay who spent 10-year saving for milk tea store...

Pinay who spent 10-year saving for milk tea store opens 2nd branch in Dubai


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A jobless Filipina in Dubai who spent her 10-year-worth saving on a milk tea store has recently opened her second branch. Vin Jimenez opened the pilot branch of the ‘Joy Bubble’ last year amid the Covid-19 pandemic. 

The second branch, which was just opened last month, is located in the Al Fahidi area. Meanwhile, the first store was opened on March 12, 2020.

Hailing from Angeles City, Pampanga, she and her husband are planning to open franchising opportunities by April 2021 and a third milk tea store by the end of the year. 

“The business went smoothly until the most challenging part came when the government announced a temporary closure of the Dubai Metro due to the pandemic,” she told GMA News Online. 

“It prevented our employees from reporting to work; also, the sterilization programs halted business operations to a shorter run of 8pm due to the curfew imposed,” she added. 

When residents in Dubai have started working from home, Jimenez found an opportunity here. “It was a silver lining that spiked the demand in food deliveries including our bubble teas. My husband rolled up his sleeves and said, ‘We have to run the business by ourselves, literally,’” she added. 

The couple buckled down to work, from taking orders, preparing them, delivery, and customer service. 

“We immediately added rider services partnering with us to reach more customers on time and we were able to hit our targets. It was really a very humbling experience serving our customers who did not know they were dealing with the store owner themselves,” she added. 

Jimenez said she thought of a milk tea business because ‘it is a booming business in Southeast Asia.’ 

The Global Filipino Magazine is the only Filipino magazine in the UAE that prints on a monthly basis. Its goal is to champion the success of every global Filipino across the globe.

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