‘From sales coordinator to business owner’: Never give up...

‘From sales coordinator to business owner’: Never give up on your dreams


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An overseas Filipino worker in UAE shared how UAE helped her find her purpose and was able to attain her dreams. Ella Roselle Harina has initially worked as a sales coordinator in 2008, and after upskilling herself, she became one of the business owners of a chain of restaurants. 

Harina told The Filipino Times that it was her father that inspired her to embark on an overseas life.

After working for a number of companies, she said it was high time to take up courses and certification in business to upskill herself. 

“Whenever faced with adversities, I pray and lift up to our God Almighty for guidance. It was only through his grace that these blessings are possible. After working with a few other companies, I realized I needed more meaning in what I do, so I took the risk and leave my job to pursue my passion,” she said, noting that she took professional make-up courses and started doing freelance make-up and tracking make-up artistry as short courses. 

While working part-time, she saved up more money so she would be able to start her own business. “I didn’t realize then what kind of business I should engage myself with,” she said. 

Harina attended an entrepreneurship program that enabled her to launch and open a small F&B kiosk in Al Wahda Mall in 2018. 

With the mentoring and motivation of a friend, together they have started a small kiosk, and just like any other business, they, too, have also encountered many challenges along the way, especially during the early stage of the business. 

“But with enough courage and determination, we were able to weather the storm. I continue to pursue my dream, taking baby steps towards learning the ropes of the business, understanding the needs of the customers, and treating our employees just like they are members of your family are the main key ingredients that let our business grow from a simple food kiosk to a restaurant,” she added. 

Recently, Harina said they opened new additional branches in Madinat Zayed and Tourist Club Area in the capital. 

“My advise to those who are in their journey to start their own business is to never give up on your dream and keep on pursuing to be the best what you love to do and when opportunity knocks your door so be ready to open it and offer what you can do to let this opportunity assist you in achieving your dreams,” she further added. 

The Global Filipino Magazine is the only Filipino magazine in the UAE that prints on a monthly basis. Its goal is to champion the success of every global Filipino across the globe.

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