Lemuel Garrido Africa revealed that ‘not in a million years’ he has thought to work abroad as he was happily pursuing a career in marketing in the Philippines. However, when he was asked by his brother if he wanted to join him overseas, he jested that he wanted to. Africa, thinking that his brother got the joke. Unknowingly, his brother was already preparing for his visa and was surprised to know about it.
Back in the Philippines, he pursued a career in marketing as a marketing assistant for a cookware company and then moved to a different company as a marketing services assistant for a donut company. “I really love to pursue a marketing career since I love doing creatives and making any product sell,” he said.
His first work in Dubai started in 2015 where he landed a job as a stock controller for Sun and San Sports. Subconsciously, he feels the reason why he’s working in Dubai is to earn money and pay his family’s debt. Additionally, he also wanted to try to live independently, financially, and mentally stable.
When asked about what is the highlight of his overseas career, Africa said it was when he was hired to work for global brand Nike as their Merchandise Allocator. His job includes monitoring daily sales, do stock replenishment, and ensuring allocations of new stocks reach their store in a timely manner. Though it is not his intended career since his background is in marketing, he said it may be his ‘calling’ since he likes to mix and match different clothing and accessories.
“My current work is bittersweet. Bitter because of the pressure you need to face to ensure that I am always on top of my game especially achieving targets set by the management. Sweet because of the opportunity to work for a global brand, get to see new collections before they even go to the market, enjoying some discounts and some free stuff,” he said.
Amazing Clothing Company
Africa, who has been living and working abroad for over six years now, found a channel where he can use his marketing prowess. He established the Amazing Clothing Company, an e-commerce retail clothing business that focuses on producing edgy, contemporary, and patriotic clothing. The Filipino entrepreneur, at night, focuses on creating designs, handling the marketing, dealing with suppliers, answer business inquiries, and continuously learn to make his business work in this time of the pandemic.
His online company is a product of an eight-month business fellowship program for Filipinos with increasing interest to start a business in the UAE. During the culmination of the program, Africa’s business plan won the business setup grant provided by LBC express.
“I really wanted to make my business grow and have my brand known globally as well. After achieving this, I would like to support displaced Filipinos in the country in partnership with our government,” he said.
This story has been featured on the 12th issue of The Global Filipino Magazine. To get a copy, you may contact Mr Orli Gayeta at +971503196856. If you have an inspiring story or know someone with one, please send an email at email@example.com.