The rapidly spreading virus forced a precipitous shift to remote work at many companies. While many have shifted to the remote working scheme, Anne ‘Anne Soza’ Michelle Peñaflorida got the ArtWear Project FZ-LLC off the ground last year during the pandemic around October 2020. Peñaflorida, through the startup, aims at making masterpieces in vast variety from luxurious outfits, shoes to bags, and more from the customers’ viewpoint.
“It was a terrifying move because building your own company involves greater tasks. More sleepless nights and endless thoughts about innovation throughout the day. At first, you are the Administration, the Marketing, the Artist, the Accounts, you are basically the one-woman show. But, I always believe that I should become my own boss. With the hard work and dedication that I put into it, I want to do it at my own business because I believe I deserve more,” Peñaflorida, who had worked as a graphics artist, financial executive, and interior designer, said.
Although her business success is reliant on her, Peñaflorida, a meraki artist and outlier, wants to equally spend her time with her kids as well.
“Success tastes sweeter too. Nothing is more gratifying to experience success with your own company, it comes with a huge amount of pride. I got paid 8 hours a day, Anything over that is charity,” she said noting that the best thing about managing one’s business is that she learns a lot about her own strength and the freedom, fulfillment, and learning it offers.
Before embarking on an entrepreneur journey, Peñaflorida has been actively participating in various competitions. In 2016, he was one of the twelve Starbucks Holiday Red Cup Artists. One of her designs was also once featured on the iconic big screen in New York Times Square. Peñaflorida is also the grand winner of Ipanema UAE’s Flip-Flop Design Contest in 2018.
When asked about how does she see the company changing in drive years, the high-spirited businesswoman said: “The family will expand. Services will be available in other parts of the world because I am driven to change lives and in turn will improve mine.”
Doing meticulously hand-paint on mostly luxurious goods, she said work has not always been a bed of roses.
“If you have seen my post that I have accomplished something, know that I have failed a hundred times before that,” she said.
“Masterpieces are not limited to museums. You can get to touch it and in wearable form too. Expression is not solely for the artist. But for those that struggle, we meticulously and impeccably hand-paint everything you want. You can buy the same brand of footwear, jeans, or bag with the rest, but we guarantee you won’t come out of the streets with the same design as everyone else.
For those who want to have their bags, shoes, or wallet customized, just visit anneartwearproject.com or call +971 50 449 5028 or email firstname.lastname@example.org.
This story has been featured on the 13th issue of The Global Filipino Magazine. To get a copy, you may contact Mr Orli Gayeta at +971503196856. If you have an inspiring story or know someone with one, please send an email at email@example.com.
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