Starting October 1, 2022, Facebook users won’t be able to host any new or scheduled live shopping events on the popular social media site.
In a statement, Facebook said that as consumers’ viewing behaviors are shifting to short-form video, the platform is shifting its focus to Reels on Facebook and Instagram.
However, users can still use Facebook Live to broadcast live events, but they won’t be able to create product playlists or tag products in their Facebook Live videos.
Facebook urged its users who wish to reach and engage with their audience through experimenting with Reels and Reels ads.
“You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host live shopping events on Instagram, you can set up live shopping on Instagram. If you want to preserve a previously live video, you can download your video on your Page or in Creator Studio,” Facebook added.